To solve these problems of translation, most advertising companies are now beginning to write completely new ads for the world market In the world of advertisements, ⓐcommunication is the most important.

(A)This is true in many Western countries such as the United States and Britain

(B)But in other cultures, such as in Korea or Japan, the message depends more on situations and feelings than the words.

(C)In some cultures, the meaning of an advertisement is delivered by the exact words.

(D)Thus, in writing new ads, global advertisers should think about different styles of communication in different countries.

People around the world have different customs as well as different likes and dislikes. So to win the competition in the global market, ⓑit is important to know about the culture of each country.